Doc Searls

Doc Searls

Etech 05

Doc Searls (born on July 29, 1947) is a widely-read blogger and a columnist and senior editor for Linux Journal. He is often credited for originating the quote "Markets are conversations", which is also the first thesis in The Cluetrain Manifesto, which he co-wrote in 1999 with David Weinberger, Christopher Locke and Rick Levine. With David Weinberger he also co-wrote "World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else" (See NEA (internet). Both Weinberger and Searls are also fellows with Harvard's Berkman Center, where Searls heads ProjectVRM, a development effort toward Vendor Relationship Management.