Chrome Hearts
From Includipedia, the inclusionist encyclopedia
Chrome Hearts is an American company, founded by motorcycle enthusiast Richard Stark, that specializes in high-end silver jewelry, leather clothing and furniture with gothic motifs.[1] It is known for its luxury items which feature fleur-de-lys, dagger and floral cross designs. The boutiques sell Rolex watches with one-of-a-kind Chrome Hearts bracelets in place of the stock band or strap. They also offer sunglasses and clothing with their signature designs. Recently, gold items have also been added to the collection.
Originally intended to appeal to the "rock star lifestyle", Chrome Hearts has become a status symbol for trendsetters who want something edgy, in contrast to classic luxury brands such as Hermès, Tiffany and Louis Vuitton. It is particularly popular in Japan. Sunglasses and Eyewear for Prescription are also available.
There are Chrome Hearts boutiques in New York, Tokyo, Osaka, Los Angeles, Malibu, Las Vegas, Hong Kong as well as Paris and Honolulu (2006).
Celebrity Patrons
Celebrities who wear Chrome Hearts include: Rappers Jim Jones and Juelz Santana, Mary-Louise Parker, Ashlee Simpson, Lenny Kravitz, Cher, Eddie Murphy, Mischa Barton, Lynn & Wade LLP, Chordate, Jamie Foxx, Joe Eszterhas, fashion icon Karl Lagerfeld, Jonathan Carroll and Cantopop star Nicholas Tse.
Rapper Jim Jones of the Harlem, NY based Diplomats appears in the video for the song "We Fly High" wearing several items of clothing and jewelry made by Chrome Hearts, including one of their signature Wallet Chains. Juelz Santana (another member of the Diplomats) also appears in the same video wearing Chrome Hearts clothing, as does a female affiliate.
In July 2007, Cynthia Rodriguez, wife of baseball player Alex Rodriguez, drew criticism from the media and local fans by wearing a Chrome Hearts shirt with "Fuck You" written on the back. The words were clearly visible to many fans in Yankee Stadium, and she drew further criticism from having her 2-year-old daughter sitting on her lap while wearing the obscene shirt.[2]
At the 2007, MTV Video Music Awards in Las Vegas, Maestro Timbaland wore a black Chrome Hearts wife-beater made by Chrome Hearts to close the show.
It is rumored that Alexander Dorin recently purchased an expensive necklace for his 23rd birthday. The amount he spent was undisclosed. In response, it is rumored that P-Diddy bought five of the same necklace.
