1990s

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The 1990s refers to the time period between the beginning of 1990 and the end of 1999. The 1990s were marked by rapid progression of globalization following the collapse of the Soviet Union and the end of the Cold War. Key forces shaping the decade were the recession of the late '80s, and the advent of PCs in middle-class homes, resulting in the rise to prominence of the internet. The Internet would go on to revolutionize modern culture, and has served as a major medium for the integration and the spread of popular culture in the entire world. The 1990s are between The short twentieth century and the Cold War and the War on Terrorism declared by U.S President Bush after the 9/11 attacks.

The widespread adoption of personal computers and the Internet increased economic productivity, while high levels of private investment in equity markets increased personal wealth among many Americans, Japanese, South Koreans, Australians and Europeans.

Contents

[edit] Economics

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Skyline of Sanhattan, Santiago, Chile's Financial District — Example of global economic growth during the 1990s.

Despite economic prosperity and democracy, there were problems in the 1990s that became more visible after the decade ended. In Africa a rapid increase in incidence of AIDS contributed to falling life expectancy and zero or negative growth rates. In the former Soviet Union GDP decreased as their economies restructured to produce goods they needed and some capital flight occurred. Financial crises in the developing world after 1994 (i.e. the Asian economic crises of 1997) began to undermine some support for a global economy.

Many countries, institutions, companies, and organizations experienced the 1990s as a prosperous time. Despite the recession that affected much of the world in the late 1980s, high income economies such as the United States, Canada, Ireland, Australia, and South Korea experienced steady economic growth for much of the decade.

In many countries, political stability and decreased militarization due to the winding down of the Cold War led to economic development and higher standards of living for many citizens. These trends were also fueled by inexpensive fossil energy, with low petroleum prices caused by a glut of oil. Oil and gas were discovered in many countries in the former Soviet bloc, leading to economic growth and wider adoption of trade between nations, but the 15 new nations of the old USSR, plus Russia, struggled to adjust to the new economic reality. Consequently, the decade ended in a painful recession for it.

  • US economy ends the decade with a 4% unemployment rate, personal incomes doubled from the recession in 1990, overall higher productivity. After the 1996 Welfare Reform act there was a great reduction of poverty rates, and the Wall Street stock exchange stayed over the 10,000 mark from 1999 to 2001.
  • After 1992 the booming of the US stock market, in reference to which Alan Greenspan coined the memorable phrase "irrational exuberance", eventually merged into the dot-com boom / dot-com bubble (2000 – 2001).
  • GATT update and creation of the World Trade Organization and other global economic institutions, but opposition by anti-globalization activists showed up in nearly every GATT summit, like the violent street demonstrations in Seattle in December 1999.
  • With the creation of the E.U. there is free movement of labor between member states, such as the 1992 and 1995 free trade agreements. The EU agreed to have a single currency, and the Euro began circulation in March 1999 in 15 member states.
  • Philippines shown a great economic development after The People Power revolt. The economy gains 5% from its deficit until the Asian financial crisis of 1997.
  • The North American Free Trade Agreement (NAFTA), which phases out trade barriers between the United States, Mexico and Canada is signed into law by U.S. President Bill Clinton.
  • From 1990 until 1998 inclusive, the economy of Russia and some former USSR states was in a severe depression. Eastern European economies struggled after the fall of communism, but Poland, Hungary, Estonia and Lithuania saw healthy economic growth rates in the late 1990s.
  • Except for Great Britain and Ireland, much of Europe had serious economic problems, such as the massive 1995 general strikes in France during its worst recession since World War II. The French economy mildly rebounds at the end of the decade.
  • Democracy, economic reform and peace arrive in Latin America, while the sluggish economies of Brazil, by a new emphasis on free markets for all their citizens, and Mexico, under economist president Ernesto Zedillo elected in 1994, were their best shape by the late 1990s.
  • Financial crisis hits East and Southeast Asia in 1997 and 1998 after a long period of phenomenal economic development. Japan was heavily affected, as was Indonesia when the 30-year rule of dictator Suharto ended in his resignation after widespread protests in May 1998. See East Asian Tigers.

[edit] World-changing events

Significant events that occurred during or after 1990 which would influence the course of history and character of the decade, include:

Significant events that marked the passing of the decade include:

[edit] Social Trends

[edit] HIV Awareness

HIV awareness reached across the world in this decade, and many new drugs were developed to fight the spread of the disease.

[edit] Racial Tensions

Racial tensions, exacerbated by immigration and issues around multiculturalism, manifested in western Europe. In the United States the issue of race relations, brought into the public consciousness by the 1992 Los Angeles riots, the O. J. Simpson murder case in 1994 – 95, and the Million Man March in 1995, served to make Americans more concerned about racial equality than at any time since the 1960s.

[edit] Science

[edit] Technology

Some technologies invented and improved during the 1990s:

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Graphic representation of the WWW

[edit] Culture

[edit] Cultural Trends

Image:91-95 Ford Taurus sedan.jpg
A Ford Taurus, which was one of the best selling vehicles in the U.S. throughout the decade.
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The Ford Explorer, which sparked the SUV craze among families in the '90s. The Explorer was also one of the most popular vehicles in the '90s
  • Due to the success of the Ford Explorer, Sport Utility Vehicles became very popular among families, and effectively replaced the station wagon as the stereotypical family vehicle.
  • Major 1990s slang words/phrases, mostly related to hip hop culture, include: "dawg" "homie", "phat", "da bomb", "tight", "word to your mother", "Talk to the hand [because the face ain't listening]", "it's goin' down", "You go girl!", "yo", "whatever!", "all that and a bag of chips".
  • Young adult and teenage fiction books become popular due to the efforts of R. L. Stine and Christopher Pike throughout the entire 1990s.
  • Dogme 95 becomes an important European artistic film movement by the end of the decade.
  • Eurodance music dominates discotheques and has numerous major mainstream hits in European (and to a lesser extent, North American) music charts.
  • Mainstream "Techno", as it is dubbed by the media, became hugely popular in Europe and the U.S. From the early raves of 1990 to about 1996, electronic music gradually gained widespread recognition as a new genre in its own right. This trend reached a head in the latter part of the decade as underground parties were largely replaced by massive commercially sponsored parties, and as music media such as MTV began coverage of it.
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Breakdancer in Ljubljana, Slovenia when hip-hop music swept the globe in the 1990s.

[edit] Fashion

See also: 1990s in fashion

The 1990s in popular culture is typically referred to as the decade of "anti-fashion". In reality, anti-fashion was only one of many trends in fashion in the 1990s. The fashion of the 1990s was characterized by minimalist styles, and many overlapping, often contradictory trends. The most significant event was the rise of grunge fashion in 1992. In the late 1990s there was a move away from grunge. Retro clothing inspired by the 1960s and 1970s was popular for much of the 1990s.

[edit] Music

[edit] Television

[edit] Computer and video games

  • 3-D graphics become the standard by end of decade. Although FPSs had long since seen the transition to full 3D, other genres begin to copy this trend by the end of the decade.
  • Lara Croft became the first video game sex symbol, becoming a recognisable figure in the entertainment industry throughout the late 1990s.
  • The console wars, primarily between Sega (Sega Mega Drive (marketed as the Sega Genesis in North America), introduced in 1988) and Nintendo (Super NES, introduced in 1990), sees the entrance of Sony with the PlayStation in 1994, which becomes the first successful CD-based console (as opposed to cartridges). By the end of the decade, Sega's hold on the market becomes tenuous after the commercial failures of the Saturn in 1994 and the Dreamcast in 2001.
  • Mario finds a rival in Sonic the Hedgehog with the release of the original game on the Genesis in 1991.
  • Nintendo released the first 3-D styled video game Donkey Kong Country for the SNES in 1994, and three sequels to further advance video game design.
  • Arcade games rapidly decrease in popularity.
  • Fighting games like Capcom's Street Fighter II, Sega's futuristic Virtua Fighter and the more violent Mortal Kombat from Acclaim prompted the video game industry to adopt a game rating system, and hundreds of knock-offs are widely popular in mid-to-late1990s.
  • Sony's PlayStation becomes the top selling game console and changes the standard media storage type from cartridges to compact discs in consoles.
  • Doom (1993) bursts onto the world scene and instantly popularizes the FPS genre, and even how games are played, as Doom is among the first games to feature multiplayer capabilities. It is not until Quake (1996), however, that game developers begin to take multiplayer features into serious consideration when making games. Half-Life (1998) features the next evolutionary step in the genre with continual progression of the game (no levels in the traditional sense) and an entirely in-person view, and becomes one of the most popular computer games in history.
  • The real-time strategy (RTS) genre is introduced in 1992 with the release of Dune II. Warcraft: Orcs & Humans (1994) popularizes the genre, with Command & Conquer and Warcraft II: Tides of Darkness in 1995 sets up the first major real-time strategy competition and popularizes multiplayer capabilities in RTS games. StarCraft in 1998 becomes the second best-selling computer game of all time. It remains among the most popular multiplayer RTS games to this day, especially in South Korea. Homeworld in 1999 becomes the first successful 3d RTS game. The rise of the RTS genre is often credited with the fall of the turn-based strategy (TBS) genre, popularized with Civilization in 1991. The Civilization franchise is the only TBS franchise that remains popular.
  • Final Fantasy first debuted (in North America) in 1990 for the NES, and remains among the most popular video game franchises, with 11 total sequels to date, with another in development, plus numerous spin-offs and related titles. Final Fantasy VII, released in 1997, especially popularized the series.
  • Zelda continues its massive popularity with a series of groundbreaking games, including The Legend of Zelda: Ocarina of Time, released in 1998, which is considered one of the best and most groundbreaking games of all time.
  • Massively Multiplayer Online Role-playing games (MMORPGs) see their entrance into the computer game world with Ultima Online in 1997, although they don't gain widespread popularity until EverQuest and Asheron's Call in 1999. MMORPGs go on to become among the most popular genres in the 2000s.
  • Pokémon entered the world scene with the release of the original Game Boy Pokémon Red and Pokémon Green games in Japan in 1996, later changed to Pokémon Red and Pokémon Blue for worldwide release in 1998. It soon becomes popular in the U.S. and is adapted into a popular children's anime series and trading card game, among other media forms. Its popularity remains well into the 2000s.
[edit] Popular video games of the 1990s

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

[edit] Internet

  • Beginnings of MP3 music downloading; in 1999 and 2000 the Napster controversy.
  • The first MP3 Player, the MPMan, is released in late spring of 1998. It came with 32Mb of flash memory expandable to 64Mb.
  • The Internet begins to affect pop culture, beginning around 1996.
  • Most television stations establish an Internet presence during the later half of the decade.
  • Earliest examples of Internet film.
  • Bulletin Board System interest decreases heavily with introduction of the Web.
  • Pornography on the Internet launches and grows rapidly (one of the few industries to experience growth during dot.com bust of 2000)
  • A concept of online social ettiquette, "Netiquette" begins to form in 1995.
  • Online chat debuts in the mid 1990s, along with social networking and teen community sites such as Classmates.com and Xanga in the late 1990s.

[edit] International Issues

Politically, the 1990s was an era of spreading democracy. The former countries of the Warsaw Pact moved from totalitarian regimes to democratically-ele