Britannica’s webshare program
Encyclopedia Britannica’s new Webshare program allows bloggers and other people who create web content to get free access to Britannica, in the hope that they’ll link to articles on it. Techdirt isn’t impressed, likening it to rearranging the deckchairs on the Titanic:
Jacob Grier points out the launch of Britannica Webshare, a service that will allow bloggers to access the Encyclopedia Britannica for free, and even to provide links that will allow readers to read individual articles — but not the whole encyclopedia — for free. This is a fine step, as far as it goes. But it’s a comically small step given the challenges Britannica is facing. The site apparently still won’t be available to non-bloggers, and presumably that means it also won’t be available on search engines. And that means they’re throwing away a huge chunk of their potential audience. But the more fundamental problem is that Wikipedia is already a much better encyclopedia, and it continues to improve rapidly. Wikipedia is roughly as accurate and it’s an order of magnitude timelier and more comprehensive.
TechCrunch is also rather unimpressed by Britannica:
Encyclopedia Britannica often is used in case studies as a definitive example of how new technology can disrupt a business. Everything was great for the nearly 250 year old privately held company until the Internet came around and a Category Five hurricaned on their parade. According to Comscore, for every page viewed on Brittanica.com, 184 pages are viewed on Wikipedia (3.8 billion v. 21 million page views per month). In short, they are a classic example of the Innovator’s Dilemma (see also the Music Industry).
You can purchase the 32 volume Britannica, which has 65,000 articles and 44 million words, for just $1,400. Or you can access it on the web for $70 per year.
I agree with Techdirt and TechCrunch’s rather nagative assessments of Britannica’s future. When I was considering whether to set up Includipedia, I considered who the possible competitors would be. Two that I considered important were Wikipedia and Google’s proposed Knol (though it would be more accurate to describe Wikipedia as coopetition). Britannica didn’t figure at all — it was simply an irrelevance.
Anyway, I’m going to apply for Britannica Webshare, both for Includipedia and for my personal blog Amused Cynicism, in a spirit of curiousity and exploration. We’ll see what comes of it.
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